When You Need A Makeover
- May 19, 2014
- Posted by: Rochelle
- Category: Fees + Revenue, Marketing + Selling
I’m a sucker for makeover shows.
Not just the ones where they whisk a dowdy woman away and she reemerges as goddess. Or even the home reno from hell (although I love those too).
It’s the business makeovers that are captivating. Because it’s not just a physical transformation—the owners have to commit to deeply emotional change for the makeover to stick.
Enter Gordon Ramsey and his “Kitchen Nightmares”. For the uninitiated, Gordon’s formula is to visit a restaurant encased in filth (usually with a dead rat or two), run by clueless owners serving inedible food—and then turn it around in 60 TV minutes.
Alexa and Randy had one strategy: to put their heads down and work like dogs, hoping their past successes would continue. Praying that doing what they always did would get them what they always got.
They’d had been running their restaurant for 25 years, and it looked like it. Randy was a hoarder who used every inch of the restaurant to stash his treasures and Alexa was the chef who had lost her fire. They were teetering on bankruptcy, steps away from losing their business and their home.
Even then, faced with losing everything, change still came excruciatingly hard.
The lesson? Do your makeovers in bites vs. gulps.
Adding a new option—a new service, download, program—to your bag of tricks is so much easier than rethinking your whole concept.
An experiment to attract a new type of client beats putting all your marbles into one—declining—revenue stream
Perfecting your messaging and modernizing your website (storefront) trumps having to close up shop and start again.
Just take a look in the mirror. Is your business leading the pack or falling behind?
Don’t be a candidate for a makeover show.
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