Tag Archives: marketing

Do You Need Visuals For Your Presentation?

So that one’s a no-brainer, right? OF COURSE every presentation is better with visuals. Except when it isn’t. 000000

Selling The Invisible

Consultants, advisors, speakers—we sell the invisible. We’re selling our wisdom—or at least that’s what we think we’re selling. In truth, you’re actually selling the experience of working with you. 000000

Your Marketing Doesn’t Have To Be A Life Sentence

Your brand is the promise—implied and explicit—you make to your ideal clients and buyers. It’s the essential truth of your firm, your services and products and, well, you. It’s the emotional tug to your sweet-spot audience that creates evangelists to … Continue reading

How To Grow Your Consulting Practice Consistently

Dealing with the crazy-urgent—client emergencies, project deadlines, a last-minute media request—is easy for most entrepreneurial consultants and advisors. We’re hard-wired to deal with the immediate and often take great pride in our ability to manage amidst chaos. But focusing on … Continue reading

Have You Lost Your Way?

Losing your way when you’re running a business based on ideas—air, really—is easier than we’d like to think. It’s happened to clients, it’s happened to me and I’m willing to bet it’s happened to you. You take on a client … Continue reading

Are You Tapping Into Your Best Asset?

Let’s try an experiment. For just a few moments, visualize your very best client projects and relationships. The ones where you’ve done your most game-changing work. Where you’ve moved the needle—significantly—toward getting your clients what they most want. Got the … Continue reading

What’s A Brand Voice—And Why You Need To Own Yours

Think of your brand voice like this: you go to a cocktail party chock-full of your ideal prospective clients. How do you want them to remember you? As warm and engaging? Singularly brilliant and a tad aloof? Interestingly quirky? Steady … Continue reading

Three Tactics To Win More Clients (Part 1)

Don’t you just love the new? Shiny, sparkly, brand-spanking new ideas to ponder. But sometimes, new is over-rated. Sometimes, you want something with a little patina, a little seasoning. That’s how it is with marketing your service business. So for … Continue reading

Seven Moves To Rev Up Your Consulting Business For 2017

It’s never too early—or too late—to fire up your consulting business for 2017. Here are seven moves you can make right now to position yourself for the work, the clients and the revenue you deserve. Revisit your business strategy. What’s your … Continue reading

Getting Ready For Your “Shot”

When I walk my dog Jackson in the pre-dawn hours, it is rarely pretty. No make-up, bed hair tied back in a ponytail and—this time—wrapped in my husband’s bulky jacket since it was easiest to grab on my way out … Continue reading