Tag Archives: marketing
Your Marketing Doesn’t Have To Be A Life Sentence
Your brand is the promise—implied and explicit—you make to your ideal clients and buyers. It’s the essential truth of your firm, your services and products and, well, you. It’s the emotional tug to your sweet-spot audience that creates evangelists to … Continue reading
How To Grow Your Consulting Practice Consistently
Dealing with the crazy-urgent—client emergencies, project deadlines, a last-minute media request—is easy for most entrepreneurial consultants and advisors. We’re hard-wired to deal with the immediate and often take great pride in our ability to manage amidst chaos. But focusing on … Continue reading
Have You Lost Your Way?
Losing your way when you’re running a business based on ideas—air, really—is easier than we’d like to think. It’s happened to clients, it’s happened to me and I’m willing to bet it’s happened to you. You take on a client … Continue reading
Are You Tapping Into Your Best Asset?
Let’s try an experiment. For just a few moments, visualize your very best client projects and relationships. The ones where you’ve done your most game-changing work. Where you’ve moved the needle—significantly—toward getting your clients what they most want. Got the … Continue reading
What’s A Brand Voice—And Why You Need To Own Yours
Think of your brand voice like this: you go to a cocktail party chock-full of your ideal prospective clients. How do you want them to remember you? As warm and engaging? Singularly brilliant and a tad aloof? Interestingly quirky? Steady … Continue reading
Three Tactics To Win More Clients (Part 1)
Don’t you just love the new? Shiny, sparkly, brand-spanking new ideas to ponder. But sometimes, new is over-rated. Sometimes, you want something with a little patina, a little seasoning. That’s how it is with marketing your service business. So for … Continue reading
Seven Moves To Rev Up Your Consulting Business For 2017
It’s never too early—or too late—to fire up your consulting business for 2017. Here are seven moves you can make right now to position yourself for the work, the clients and the revenue you deserve. Revisit your business strategy. What’s your … Continue reading
Getting Ready For Your “Shot”
When I walk my dog Jackson in the pre-dawn hours, it is rarely pretty. No make-up, bed hair tied back in a ponytail and—this time—wrapped in my husband’s bulky jacket since it was easiest to grab on my way out … Continue reading
Why You Only Need Three Marketing Strategies
I was a brand-spanking new consultant proudly presenting the draft of my very first client report to the man who would become a treasured mentor. He briefly scanned it (the copious edits would come later) and his eyes lit on … Continue reading
Your Brand Of Authority
Have you ever scratched your head at a “celebrity” in your industry, trying to figure out how he/she grabs so much client or media attention? Case in point: pretty much every financial advisor I’ve ever met has a love/hate relationship … Continue reading
