A client—let’s call him Thomas—asked me to re-purpose an old marketing piece for a niche audience he was targeting—and then create a spiffy PDF his new readers could download.
It was a quick exercise. He already had a clear brand voice and message we’d built for him and his firm, so editing was a breeze. Thomas approved the first draft, and I handed it over to my partner-in-crime to re-imagine the visual layout.
She knows both the client’s brand AND how I like to push visual design when it makes sense. The first—and final—draft bowled me over. She took my words and made them visually stunning and perfectly in-tune with his audience (and him). Continue reading
Engagement: can you reach your tribe without it?
Sometimes, you just need some quick, actionable and yes—free—advice.
I was talking to my pal “Jonas” who recently decided to freelance (vs building a multi-consultant business) when he left a bigger firm to do his own thing.
Tucked away inside Parade Magazine’s annual “What People Earn” list was a celebrity earning an estimated $27 million in 2016.
I learned the true value of a distinct consultant brand AFTER I left one of the global giants to build my first firm.
Do you ever hesitate before hitting the real (or metaphorical) send button on something you know will put you smack in the bulls-eye for criticism?
If Turning Pro author Steven Pressfield were whispering in my ear giving advice on two recent projects, I’m pretty sure he’d have said: hire the pro—not the amateur—and never EVER the hack.
Getting social media right for your business is a bit like driving a stick shift—you have to find the right balance of clutch and gas or you’ll stall out.
Your brand is the promise—implied and explicit—you make to your ideal clients and buyers.
