Tag Archives: revenue

Picking The Right Business Model

One of the first questions I ask new clients is about their business model: how do you make money right now? Answers run the gamut—services, products, books, speaking, retainers, project fees, hourly/daily rates, leveraged services by team members. But it’s … Continue reading

Are You Pricing Yourself Right Out Of Work?

The WordPress developer flashed across my screen in a nanosecond of Twitter interaction. I’m always on the lookout for savvy technical resources, so I tracked down her website and cruised through it. Our world views seemed to gel and I … Continue reading

Still In Summer Mode Or Revving Up For Fall? I’ve Got You Covered

Everyone I’ve talked to lately is torn between diving into their business full bore (Fall) and chilling for one more week (it’s still August!) So I have something for both of you. For the let’s-get-this-thing-started crowd, I’ve created a “freebie” … Continue reading

Should You REALLY Work On Retainer?

When you’re running a consulting or advisory business, a handful of stellar retainer clients can change your life. You can concentrate on producing big results without constantly chasing new clients or new projects. You can hire associates and leverage your … Continue reading

Are You Running A Practice Or A Business?

A practice depends—deeply—on you. Consulting, delivering services to clients, even writing books and delivering speeches. A business on the other hand, is about much more than your presence. You can use all of the tools of a practice, but add … Continue reading

Why I’m Dumping My Low-End Programs

Like you, every year I take a good look at my business and ask myself some key questions: How did I do this year? (I measure this financially and qualitatively.) What clients and projects would I like to duplicate ten … Continue reading

When Small Beats Big

We are hard-wired to believe bigger is better. Especially when it comes to building an audience for our work. 100,000 Twitter followers or an email list north of 20,000 feels much more impressive than a few hundred believers in your … Continue reading

Raising Your Consulting Fees

Whether you’re happily contemplating boosting your fees or dragging your feet knowing it’s time to make a change, this post is for you. First things first: let’s put fee-raising in the proper context. The true value of your services is … Continue reading

Six Signs Your Brand Needs A Makeover

Your consulting or advisory business is tooling along, but falls far short of the big platform performance you’ve always envisioned. Or you have a big, bold idea and it’s just not catching fire with your audience—it feels like you’re on … Continue reading

Convert Your Content Into Revenue (Part 2)

Last week I showed you how to explore your content like you’re going on a treasure hunt. If you followed my map, you’ve now got a full inventory of your content gems—from your client work, your published pieces and your … Continue reading