Tag Archives: revenue

How To Decide If You’re REALLY Course-Ready

You’ve got an idea for the perfect digital course. It’s focused on your sweet-spot clients and buyers and you can envision exactly how it will transform their lives by solving a common problem. Meanwhile, it feels like every Tom Dick … Continue reading

When Should You Boost Your Consulting Fees?

Notice the question isn’t “should you boost your consulting fees”, but WHEN. Because whether you’re solo or leading a firm, you’re still running a business that is (ideally) growing and evolving. Your fees shouldn’t remain stagnant anymore than your work. … Continue reading

Why I Stopped Asking For Referrals. Should You?

When I first moved to Los Angeles, you could count all my local contacts on both hands and still have plenty of fingers left over. So I joined a networking group chock-full of potential referral sources and made a conscious … Continue reading

Picking The Right Business Model

One of the first questions I ask new clients is about their business model: how do you make money right now? Answers run the gamut—services, products, books, speaking, retainers, project fees, hourly/daily rates, leveraged services by team members. But it’s … Continue reading

Are You Pricing Yourself Right Out Of Work?

The WordPress developer flashed across my screen in a nanosecond of Twitter interaction. I’m always on the lookout for savvy technical resources, so I tracked down her website and cruised through it. Our world views seemed to gel and I … Continue reading

Still In Summer Mode Or Revving Up For Fall? I’ve Got You Covered

Everyone I’ve talked to lately is torn between diving into their business full bore (Fall) and chilling for one more week (it’s still August!) So I have something for both of you. For the let’s-get-this-thing-started crowd, I’ve created a “freebie” … Continue reading

Should You REALLY Work On Retainer?

When you’re running a consulting or advisory business, a handful of stellar retainer clients can change your life. You can concentrate on producing big results without constantly chasing new clients or new projects. You can hire associates and leverage your … Continue reading

Are You Running A Practice Or A Business?

A practice depends—deeply—on you. Consulting, delivering services to clients, even writing books and delivering speeches. A business on the other hand, is about much more than your presence. You can use all of the tools of a practice, but add … Continue reading

Why I’m Dumping My Low-End Programs

Like you, every year I take a good look at my business and ask myself some key questions: How did I do this year? (I measure this financially and qualitatively.) What clients and projects would I like to duplicate ten … Continue reading

When Small Beats Big

We are hard-wired to believe bigger is better. Especially when it comes to building an audience for our work. 100,000 Twitter followers or an email list north of 20,000 feels much more impressive than a few hundred believers in your … Continue reading