Ain’t that the truth?
History is littered with non-normals who made indelible marks. Joan of Arc. Vincent Van Gogh. Gandhi.
Here’s the thing.
Our minds are on overload. Our fast-paced culture has trained us to ignore normal. Instead, we search out the new. The different. The un-normal.
So standing out takes cajones. It means taking risks. It means you’re gonna feel quaky in your bones some days.
But do it anyway.
In case you need a little nudge, here are a few ideas to get you started:
Publish an unexpected—maybe even shocking—blog post or article.
Create a piece of “art” and put it out there (a photograph, a new design, a point of view).
Pitch a client who is a total and complete stretch for you, but makes you quiver with excitement.
Take on the big kahuna in your industry with a thoughtful, compelling—opposite—point of view.
Ditch the website speak that sounds like everyone else in favor of your own unique, fresh voice.
Tell yourself normal is for sissies.
p.s. That potential client I was meeting? With the billboard reverberating in my head, I shared a couple of outrageous things I’d achieved for other clients dealing with his hot button. He hired me.