Tag Archives: personal brand

Growing Your Consulting Business WITHOUT Shameless Self Promotion

“Jason” is brilliant at what he does. His unique genius lies not in the technical (although he ranks amongst the top in his profession), but in connecting the dots between his expertise and his clients’ dilemma. He’s exceedingly direct while … Continue reading

Eight Reasons You Need To Become An Authority

When I left the big boys to start my first firm, I made the decision to continue to court the dozen or so mega companies where I had built strong relationships. It was a calculated investment since my two-year non-compete … Continue reading

I Have A Brand And It Haunts Me

I was talking to my pal “Jonas” who recently decided to freelance (vs building a multi-consultant business) when he left a bigger firm to do his own thing. Jonas is a global talent guy who works across the planet for … Continue reading

What’s A Brand Voice—And Why You Need To Own Yours

Think of your brand voice like this: you go to a cocktail party chock-full of your ideal prospective clients. How do you want them to remember you? As warm and engaging? Singularly brilliant and a tad aloof? Interestingly quirky? Steady … Continue reading

You Are Not A Can Of Soup

A can of soup has no passion. It has no aspirations, no point of view, no motivation—it simply takes up shelf space waiting to be chosen. You are not a can of soup. But you are a brand. A living, … Continue reading

Digging Down To Your True Voice

If someone you just met—say after a 10 minute conversation—clicked onto your website or any of your social media pages, would they instantly know it was you? Or would they scratch their heads wondering where your personality went? You may … Continue reading

Your Brand Of Authority

Have you ever scratched your head at a “celebrity” in your industry, trying to figure out how he/she grabs so much client or media attention? Case in point: pretty much every financial advisor I’ve ever met has a love/hate relationship … Continue reading

Building A Personal Brand Mindset

Operating from a personal brand mindset doesn’t mean you have to turn into a Kardashian. It doesn’t require shameless self-promotion or being wired as a narcissist—it’s actually quite the opposite. A personal brand mindset is simply this: consistently building on … Continue reading

Mastering The Frequency Of Your Tribe

Every tribe has a frequency—a set of wants, needs, behaviors, standards and expectations—that you must tune into if you’re going to have real impact, influence and leadership. The challenge? If you want to tap into existing tribes to grow your … Continue reading

Who’s In YOUR Brand Neighborhood?

Let’s start with a quick definition: your brand neighborhood is ANY person, product or service that you’d love to “live” on your professional street. One you’d happily hang with all day long if only you could. So if you’re an … Continue reading