Tag Archives: personal brand

What’s A Brand Voice—And Why You Need To Own Yours

Think of your brand voice like this: you go to a cocktail party chock-full of your ideal prospective clients. How do you want them to remember you? As warm and engaging? Singularly brilliant and a tad aloof? Interestingly quirky? Steady … Continue reading

You Are Not A Can Of Soup

A can of soup has no passion. It has no aspirations, no point of view, no motivation—it simply takes up shelf space waiting to be chosen. You are not a can of soup. But you are a brand. A living, … Continue reading

Digging Down To Your True Voice

If someone you just met—say after a 10 minute conversation—clicked onto your website or any of your social media pages, would they instantly know it was you? Or would they scratch their heads wondering where your personality went? You may … Continue reading

Your Brand Of Authority

Have you ever scratched your head at a “celebrity” in your industry, trying to figure out how he/she grabs so much client or media attention? Case in point: pretty much every financial advisor I’ve ever met has a love/hate relationship … Continue reading

Building A Personal Brand Mindset

Operating from a personal brand mindset doesn’t mean you have to turn into a Kardashian. It doesn’t require shameless self-promotion or being wired as a narcissist—it’s actually quite the opposite. A personal brand mindset is simply this: consistently building on … Continue reading

Mastering The Frequency Of Your Tribe

Every tribe has a frequency—a set of wants, needs, behaviors, standards and expectations—that you must tune into if you’re going to have real impact, influence and leadership. The challenge? If you want to tap into existing tribes to grow your … Continue reading

Who’s In YOUR Brand Neighborhood?

Let’s start with a quick definition: your brand neighborhood is ANY person, product or service that you’d love to “live” on your professional street. One you’d happily hang with all day long if only you could. So if you’re an … Continue reading

How To See Your Story

One of the great challenges when you’re selling yourself is “seeing” your story so you can share it. Crossing the gulf from just another fill-in-the-blank to utterly compelling means discovering the threads that tie together the intricate (and sometimes seemingly … Continue reading

When You Are The Unicorn

Some days it seems like everyone is busy chasing their unicorn. The dream client that throws wads of cash at you while you do your greatest work. The perfect (business or otherwise) mate, partner, side-kick (one of my pals is … Continue reading

Six Signs Your Brand Needs A Makeover

Your consulting or advisory business is tooling along, but falls far short of the big platform performance you’ve always envisioned. Or you have a big, bold idea and it’s just not catching fire with your audience—it feels like you’re on … Continue reading