You Are The Platform

No matter where you look, someone is telling you the importance of building your platform. Developing a readership. Attracting an audience of believers in your work.

They are correct.

Having the right platform gives you a stage to share your ideas, your work, your art. And it allows you to grow your big idea beyond what you could ever accomplish alone.

But here’s what the pundits forget: You are the platform.

Every move you make, every conversation, every sound bite, builds your platform.

It isn’t (just) about the numbers. It’s about visceral connections to the right people. It’s about creating your tribe, your posse. On-line, think of it as creating the ultimate virtual cocktail party—a roomful of people you most want to touch.

Be prepared for it to feel strange at first. Pressing the “publish” button can be unnerving, even if you’re not sure anyone is listening yet. It gets harder still when you have an audience base and you’re risking it with controversy.

The key is to be faithful to your belief system and generous with your posse. Believe in the deepest part of yourself that what you’re doing matters.

Because in the end, it doesn’t have to be big to be the right thing at the right time.

How will you build your platform today?
 



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