Tag Archives: personal marketing
I Have A Brand And It Haunts Me
I was talking to my pal “Jonas” who recently decided to freelance (vs building a multi-consultant business) when he left a bigger firm to do his own thing. Jonas is a global talent guy who works across the planet for … Continue reading
How To Delight Clients By Being Different
Unless you were the star athlete or prom queen, being “different” in high school was challenging at best. Your peers liked conformity—you were expected to follow the unwritten rules of their time and place. So if you were the nerd, … Continue reading
Enchanting Your Tribe
If you hang with me long enough, you’ll figure out I’m a foodie. Hopefully not the insane variety (“I shall only eat that gravy if you replace the trumpet mushrooms with shitake”), but rather firmly ensconced in the Mediterranean food-is-at-the-very-center-of-life … Continue reading
You Are Not A Can Of Soup
A can of soup has no passion. It has no aspirations, no point of view, no motivation—it simply takes up shelf space waiting to be chosen. You are not a can of soup. But you are a brand. A living, … Continue reading
Digging Down To Your True Voice
If someone you just met—say after a 10 minute conversation—clicked onto your website or any of your social media pages, would they instantly know it was you? Or would they scratch their heads wondering where your personality went? You may … Continue reading
Why You Only Need Three Marketing Strategies
I was a brand-spanking new consultant proudly presenting the draft of my very first client report to the man who would become a treasured mentor. He briefly scanned it (the copious edits would come later) and his eyes lit on … Continue reading
How To See Your Story
One of the great challenges when you’re selling yourself is “seeing” your story so you can share it. Crossing the gulf from just another fill-in-the-blank to utterly compelling means discovering the threads that tie together the intricate (and sometimes seemingly … Continue reading
Building Digital Trust
Building relationships is all about trust. But when your first contact is digital, it’s magnified 10x. We’re all looking—consciously or not—for clues that tell us whether we can believe what we’re seeing, hearing and watching. If your Spidey sense … Continue reading
The Art Of Selling You
Yes, there’s a science to selling and marketing. And yes, there’s a book for that. Or 240,372 of them according to Amazon. The science says you take specific actions. You return calls and emails swiftly (as a form of respect, … Continue reading
When Your Bio Needs A Makeover
Does reading your bio make you feel confident, happy, excited to be you? (Can I have a “yeah, baby”?) Or does it make you cringe, frustrated that it doesn’t really capture you—your savvy, your style, your contribution to the planet. … Continue reading
