What’s Your Talisman?
- May 9, 2011
- Posted by: Rochelle
- Category: Marketing + Selling, Niching
Ever thought of using it in your personal marketing?
Most professionals struggle with the right balance of the personal and professional that will distinguish them from the hordes doing similar work. But one small—yet potentially powerful—differentiator may be right in front of you.
Take a look around your home or office. Imagine you must run for your life—your family and pets are safe—and you can rescue only one thing. What would you choose?
Maybe the photo of you playing football when you were seven? Or the necklace you bought with your first paycheck? Perhaps your grandfather’s lure collection that he used while teaching you how to fish?
The picture above is mine. It’s a small oil painting of the harbor of La Rochelle, the French town where I was born. My parents brought it to the States and I’ve carried it with me through cross-town and cross-country moves. Home isn’t home until it is on the wall. Valuable? No. Sentimental? Priceless.
As always, I invite your comments here. But if you’re inspired to share a photo, do visit on Facebook and show us what matters most to you.