Clichés are often clichés for a reason. Pictures do tell an immediate story. They telegraph your message in an instant.
So tell the RIGHT story.
Take a look at the photos you’re using—on your website, social media sites, marketing collateral. What story do they tell?
No photo on your on-line profile says: out of touch. It’s hard to connect with someone who is a faceless bio—on LinkedIn for example. People like to see who they might be dealing with. Most clients will vet you on-line before agreeing to meet or chat. Tip: the more they see your face, the more they feel they know you. The more they know you, the more they can like you. And hire you.
Formal, posed photos translate to stiff, formal. If you’re the CEO of a money center bank, this may be a good thing. Tradition and solidity are valuable assets. But it’s also possible to wear a suit and tie and not look stuffy with the right attitude. Depending on your marketing approach, you may want to look animated, thoughtful, modern, smart, street-savvy. Toss the stiffly posed photos and spend some coin on a good photographer.
Personal photos scream unprofessional. Unless you’re a residential realtor, avoid primary photos with your spouse, pets or kids. You may want to toss in one or 2 on your site to show you are a real, warm person (love those skydiving lawyers), but don’t let it be your primary photo. Save it for Facebook.
What story does your picture tell?