The Brand Called Snooze
- May 14, 2011
- Posted by: Rochelle
- Category: Brand + Design, Client Relationships
Don’t let this become your signature.
It can happen in a heartbeat. Look back over the last week. How many times did you open a conversation (live or virtual) with some variation of “I’m tired?”
If it’s more than once, it is spidering its way into your personal marketing.
Can you think of a single instance where mentioning fatigue will draw the right clients closer to you?
I thought not. Your being tired isn’t your audience’s problem—so why make it their problem? The very last thing you want is a potential client wondering if you’ve got the energy to work with them.
Maybe this one belongs in the “I’ll just keep this to myself” category.