Simple Is Beautiful
- June 6, 2011
- Posted by: Rochelle
- Category: Client Relationships, Marketing + Selling
Simple is also the keyword for the best personal marketing. Think clarity, brevity and style.
Yes, it takes some work to boil down your essence into its most elegantly simple components. But isn’t your future worth the effort?
Case in point. The personal marketing plan of a highly successful financial advisor: make 2 introductions every day (preferably before lunch). His logic? Everyone has to secure their future at some point, so the more high quality introductions he makes, the more people remember him. 10 introductions a week, 500 a year add up to a vibrantly growing potential client base.
Or maybe you’ve been assigned your clients/cases—but you know it’s time to step up and start growing your own. Simple personal marketing plan: get to know your favorite clients as people. Spend a little non-billable time listening. Learn about their work, their dreams, what motivates them. And then help them get what they want.
Give simple a try. It’s hard to beat.