Tag Archives: client relationships
Getting In Synch With Your Clients—How To Build Trust
A client—let’s call him Thomas—asked me to re-purpose an old marketing piece for a niche audience he was targeting—and then create a spiffy PDF his new readers could download. It was a quick exercise. He already had a clear brand … Continue reading
Why I Stopped Asking For Referrals. Should You?
When I first moved to Los Angeles, you could count all my local contacts on both hands and still have plenty of fingers left over. So I joined a networking group chock-full of potential referral sources and made a conscious … Continue reading
Mixing Love And Business
The old formula: love + business = disaster. The new formula: love + business = brilliance. Love is a word business schools—not to mention consulting and advisory firms—shy away from. We are taught to make our case with value propositions. … Continue reading
Seven Moves To Rev Up Your Consulting Business For 2017
It’s never too early—or too late—to fire up your consulting business for 2017. Here are seven moves you can make right now to position yourself for the work, the clients and the revenue you deserve. Revisit your business strategy. What’s your … Continue reading
The Art Of The Pitch
I’ve been helping a client source a junior media associate (think PR and social media) and so I’ve spent a few days buried under a virtual stack of resumes, work samples and social media links. (Recruiters—you have my undying appreciation … Continue reading
Focus On Your Magic Zone (And Outsource Everything Else)
What if you could spend the vast majority of your day doing exactly the work you adore? The kind where you lose track of time, while tapping into your special talents and passions: your magic zone. Chances are, this is … Continue reading
Selling By Not Selling
It was early in the life of my first start-up. Nothing would smooth our glide path faster than the right handful of new clients. The first was a “gimmee”—a prior client who’d just accepted a new job (neatly rendering my … Continue reading
How To Fatten Up Your Client Pipeline
There is one place where fat is pretty much always better: your pipeline of great-fit potential clients. They’re reading your email missives or subscribing to your blog. They’re following you on Twitter, connecting with you on LinkedIn—maybe they’re even watching … Continue reading
Why I’m Dumping My Low-End Programs
Like you, every year I take a good look at my business and ask myself some key questions: How did I do this year? (I measure this financially and qualitatively.) What clients and projects would I like to duplicate ten … Continue reading
Resonance
You’re building your tribe. Translating what makes you flesh-and-blood compelling into digital form. Your website. Social media. E-marketing. Think resonance. When you’re on the receiving end you know it—viscerally. The hairs on the back of your neck stand up when … Continue reading
