Tag Archives: selling

The Art Of The Pitch

I’ve been helping a client source a junior media associate (think PR and social media) and so I’ve spent a few days buried under a virtual stack of resumes, work samples and social media links. (Recruiters—you have my undying appreciation … Continue reading

Why You Only Need Three Marketing Strategies

I was a brand-spanking new consultant proudly presenting the draft of my very first client report to the man who would become a treasured mentor. He briefly scanned it (the copious edits would come later) and his eyes lit on … Continue reading

When Your Audience Isn’t Quite Big Enough (Or Right Enough)

You have an idea. An utterly awesome idea. For a book. A course. A digital product. Before you invest tens or hundreds of hours building it out into something you can sell, ask yourself this question: Is my audience big … Continue reading

Are You Pricing Yourself Right Out Of Work?

The WordPress developer flashed across my screen in a nanosecond of Twitter interaction. I’m always on the lookout for savvy technical resources, so I tracked down her website and cruised through it. Our world views seemed to gel and I … Continue reading

Still In Summer Mode Or Revving Up For Fall? I’ve Got You Covered

Everyone I’ve talked to lately is torn between diving into their business full bore (Fall) and chilling for one more week (it’s still August!) So I have something for both of you. For the let’s-get-this-thing-started crowd, I’ve created a “freebie” … Continue reading

What’s Twitter Worth To You?

Not everybody loves Twitter. I get that. But even if you’re not currently in the Twitterverse, stay with me for a moment. Because there is something for your business in Twitter if any of these statements are true: Your sweet-spot … Continue reading

How Introverts Can Thrive In Consulting (And As Soloists)

There is a stereotype of the rainmaking senior consultant as a slick-talking, extrovert. He or she is instantly able to command the room by the sheer force of their presence. They easily talk the CEO into seeing things their way … Continue reading

Selling By Not Selling

It was early in the life of my first start-up. Nothing would smooth our glide path faster than the right handful of new clients. The first was a “gimmee”—a prior client who’d just accepted a new job (neatly rendering my … Continue reading

How To Fatten Up Your Client Pipeline

There is one place where fat is pretty much always better: your pipeline of great-fit potential clients. They’re reading your email missives or subscribing to your blog. They’re following you on Twitter, connecting with you on LinkedIn—maybe they’re even watching … Continue reading

When Small Beats Big

We are hard-wired to believe bigger is better. Especially when it comes to building an audience for our work. 100,000 Twitter followers or an email list north of 20,000 feels much more impressive than a few hundred believers in your … Continue reading