Simple Is Beautiful
- June 6, 2011
- Posted by: Rochelle
- Category: Client Relationships, Marketing + Selling
Simple is beautiful. There is even a magazine, albeit with 250 pages, devoted to “Real Simple”.
Simple is also the keyword for the best personal marketing. Think clarity, brevity and style.
Yes, it takes some work to boil down your essence into its most elegantly simple components. But isn’t your future worth the effort?
Case in point. The personal marketing plan of a highly successful financial advisor: make 2 introductions every day (preferably before lunch). His logic? Everyone has to secure their future at some point, so the more high quality introductions he makes, the more people remember him. 10 introductions a week, 500 a year add up to a vibrantly growing potential client base.
Or maybe you’ve been assigned your clients/cases—but you know it’s time to step up and start growing your own. Simple personal marketing plan: get to know your favorite clients as people. Spend a little non-billable time listening. Learn about their work, their dreams, what motivates them. And then help them get what they want.
Give simple a try. It’s hard to beat.
10 Comments
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Rochelle—I love receiving your weekly blog. It is always on point and meaningful. I particularly enjoy seeing my “marketing plan” in print.
Thanks Mike…You have one of the best personal marketing plans ever–simple, successful and authentic. You genuinely love connecting people–and it shows!
I couldn’t agree more-simplicity equals profundity. Rochelle, I so enjoy your wondrous ability to titrate down out of all the chemical brew of theories and ideas nuggets of gold business advice.
I can really relate to the one this week and will make it part of my weekly “MasterMind” commitment to giving my business more punch and pizazz.
Peter Getoff, MA, LCSW
Hi Rochelle
Totally agree with the concept of simplicity …. and find it overlaps with the need to rehabilitate the concept of Wisdom … see below …
http://www.wisdompage.com/LloydWisdomQuotesIntro.html
all good wishes for your important work …
(let me know if you are ever in London)
Bruce
Thank you Peter and Bruce for your thoughts on simplicity. And wisdom.
I know my favorite writers/thinkers are masters at applying what they know (wisdom) in new ways (simplicity). Making the complex simple? It’s powerful stuff…..
p.s. London is one of my favorite cities Bruce–will let you know when I am next in your town.
I like simple. It becomes even more compelling today. First, as video overtook our attention from the printed word, I counseled sentences even shorter than this one. Email, instant messaging, texting, social media, 140 character tweets. It becomes harder to get and maintain people’s attention. The verbal pause becomes more meaningful; we need to think and speak; not speak as we think. And my post perhaps extends too long at this point!
“Life is really simple, but we insist on making it complicated.” ~ Confucius
I say we go with the guy with the Fu Manchu mustache.
Thanks Corey and Jeff for your thoughts–good stuff. I’m not gonna argue with Confucius….
I totally agree with a lot of the great comments. We make life more complicated then it needs to be. We tend to focus on the problems and the negatives…when we really should be focusing on the positives, solutions and ideas.
We put in a lot of effort in marketing to get in front of the decision maker. Then, when we are sitting with them, we spend our time showing them how great we are by using power points, DVD’s etc… this is face time…do we want to ask the decision maker what their challenges are and show them how we can help…or tell them how great we are??
I believe in building meaningful relationships with potential clients and clients. I can’t do this hiding behind a screen. Make it simple by have great conversations & meaningful interactions!
You’ve pegged it, Nalish. We can’t afford to waste our relationship time fiddling with our sales deck. Thanks for your thoughts!