It’s a public declaration of what you believe to be true for your work, your company, your big idea. It’s stepping into the light and holding yourself accountable to your belief system.
Time to create your manifesto? Start with the statement “I believe” and jot down your core beliefs about your work, your people (those you thrill to serve) and the world you most want to live in. Don’t worry about the exact words, just broad-brush the concepts. Come back to it again and again until you’ve got your basic mindset down. Then you can play with word choices until it feels exactly right.
Decide how to share it. Is this a communiqué for your clients, your team, the planet? Remember, your manifesto has no mustering power if it’s private. Give it the light of day, talk about it, share it, use it to uncover more of your people.
I’ve declared my “Be unforgettable” manifesto in print and poster form (click here for a copy ) and in video (look to the far right). You don’t have to go on camera—but you may want to give yours a place of honor on your website.
Give your ideas a chance to spread—air your manifesto here with a link to your site…
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