- December 2, 2013
- Posted by: Rochelle
- Category: Audience Building, Brand + Design, Personal Brand
“We are all a little weird and life is a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love.” Dr. Seuss
This is not unlike how we attract (and keep) our best clients.
It is a little like falling in love.
We match our small (or big) weirdnesses and together we are better than either would be solo.
Which is yet another argument for building our weirdness into all that we do.
Consultants and advisors paid for their smarts are often reluctant to do this. Vulnerability and poignancy do not come naturally to the profoundly left-brained. Showing ourselves as human seems, well, wrong somehow.
But it’s what attracts the right people—clients included—into our orbit.
In both, I freely cop to my shortcomings. My weirdness if you will. Not only did it attract an unusually high number of hits, it directly delivered two new clients—1 from each post.
Mutual weirdness works.
Zuckerberg and Sandberg. Carville and Matalin. Yogi and Boo-Boo. Penn & Teller.
Think about it. Hard. What weirdness(es) will help your compatibles discover you?