Tag Archives: tribe-building
Engagement: Can You Reach Your Tribe Without It?
Engagement: can you reach your tribe without it? Well, that depends. Social media started it—this fascination with “engagement” as the gold standard for how well you’re positioning yourself with your digital tribe. 002100
How To Get Your Swagger On
Do you ever hesitate before hitting the real (or metaphorical) send button on something you know will put you smack in the bulls-eye for criticism? Maybe it’s a risky new program that is a big dream of yours, a controversial … Continue reading
Getting Your Brilliance Used
It’s one thing to feel brilliant. To master your craft and build seemingly endless wisdom to offer your ideal clients. It’s another thing to actually get your brilliance used. To have a steady stream of clients, readers, buyers (take your … Continue reading
Mixing Love And Business
The old formula: love + business = disaster. The new formula: love + business = brilliance. Love is a word business schools—not to mention consulting and advisory firms—shy away from. We are taught to make our case with value propositions. … Continue reading
Enchanting Your Tribe
If you hang with me long enough, you’ll figure out I’m a foodie. Hopefully not the insane variety (“I shall only eat that gravy if you replace the trumpet mushrooms with shitake”), but rather firmly ensconced in the Mediterranean food-is-at-the-very-center-of-life … Continue reading
When Your Audience Isn’t Quite Big Enough (Or Right Enough)
You have an idea. An utterly awesome idea. For a book. A course. A digital product. Before you invest tens or hundreds of hours building it out into something you can sell, ask yourself this question: Is my audience big … Continue reading
Still In Summer Mode Or Revving Up For Fall? I’ve Got You Covered
Everyone I’ve talked to lately is torn between diving into their business full bore (Fall) and chilling for one more week (it’s still August!) So I have something for both of you. For the let’s-get-this-thing-started crowd, I’ve created a “freebie” … Continue reading
Building A Personal Brand Mindset
Operating from a personal brand mindset doesn’t mean you have to turn into a Kardashian. It doesn’t require shameless self-promotion or being wired as a narcissist—it’s actually quite the opposite. A personal brand mindset is simply this: consistently building on … Continue reading
Stepping Into The Spotlight
It’s your turn. And it doesn’t matter if you’ve done it 100 times or this is your first rodeo—stepping into the spotlight is a courageous act. It requires letting go, trusting that you’ve done the work and are ready to … Continue reading
Mastering The Frequency Of Your Tribe
Every tribe has a frequency—a set of wants, needs, behaviors, standards and expectations—that you must tune into if you’re going to have real impact, influence and leadership. The challenge? If you want to tap into existing tribes to grow your … Continue reading
