Cleaning Up (And Out) For Spring
- March 24, 2014
- Posted by: Rochelle
- Category: Client Relationships, Marketing + Selling
This article extolling the virtues of a 40-hanger closet spoke to me and I’ve hung onto it.
I haven’t quite pared down to a 40-hanger closet, but keeping just the timeless essentials resonates. With the notable exceptions of my shoes and kitchen gadgets, I live pretty lightly (on purpose). When each object is essential—and much loved—it takes on importance and meaning.
Which brings me to Spring.
Glorious, alive, sparkling Spring. When we refresh and renew, paring down to what really matters. Why restrict it to houses and gardens? It’s the perfect time to hit the REFRESH button on our work lives…
Make the first step an easy one—look around your workspace. Does it make you happy? Or does gazing in the vicinity feel like you’re at the outer gates of hell? This isn’t about making your space magazine-ready, but having it speak to YOU. You want your physical space—even if it’s a laptop in the coffee shop—to make you itching to get to work.
Try using that same technique on your marketing and sales and social media. When you look at your website, do you feel good? Does it capture you? Let’s say it does. Take it a step further (sort of the marketing equivalent of beating the rugs and cleaning the drapes). Go through every single page—every line of copy, every image, every link. Do they work? Do they make sense? Are your copyrights and citations current? A few minor tweaks may be all you need to spiff up and pull in a few more potential clients.
By then you’ll be ready to look at your work itself. Ask yourself this: if you were starting over your business today, which clients would you happily—joyously—take with you? Are there any you’d be just as content to leave behind? If your answer is yes, then it just might be time for some Spring cleaning. Saying good-bye to the less-than-great makes way for the extraordinary. Why not search for a brilliantly qualified alternate to introduce those clients to? It’s the equivalent of giving a beloved heirloom to the person who will most appreciate it.
Bonus: your good karma will multiply.
Try at least one of these ideas if only to keep your work—and you—alive and fresh for the new season. You deserve it.
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