Tag Archives: managing

The Difference Between A Professional And A Hack

If Turning Pro author Steven Pressfield were whispering in my ear giving advice on two recent projects, I’m pretty sure he’d have said: hire the pro—not the amateur—and never EVER the hack. We got it half right. Guy #1: The … Continue reading

How To Grow Your Consulting Practice Consistently

Dealing with the crazy-urgent—client emergencies, project deadlines, a last-minute media request—is easy for most entrepreneurial consultants and advisors. We’re hard-wired to deal with the immediate and often take great pride in our ability to manage amidst chaos. But focusing on … Continue reading

Running Your Business vs The Other Way Around

Growing up as I did in a giant consulting firm, you learn one constant: the client work ALWAYS comes first. (And of course its corollary—billable time/selling billable time trumps anything else you might deliver.) You could get out of any … Continue reading

I Want To Work Harder For Less Money (Said No One Ever)

Of course you’re not telling yourself “I want to work harder for less money”. But that can be exactly what happens when you’re working without a clear strategy—without a master plan. Your master plan is the difference between simply trolling … Continue reading

Are You Pricing Yourself Right Out Of Work?

The WordPress developer flashed across my screen in a nanosecond of Twitter interaction. I’m always on the lookout for savvy technical resources, so I tracked down her website and cruised through it. Our world views seemed to gel and I … Continue reading

Building A Personal Brand Mindset

Operating from a personal brand mindset doesn’t mean you have to turn into a Kardashian. It doesn’t require shameless self-promotion or being wired as a narcissist—it’s actually quite the opposite. A personal brand mindset is simply this: consistently building on … Continue reading

Focus On Your Magic Zone (And Outsource Everything Else)

What if you could spend the vast majority of your day doing exactly the work you adore? The kind where you lose track of time, while tapping into your special talents and passions: your magic zone. Chances are, this is … Continue reading

Face It—You May Be Running A Media Company

If producing content—blog posts, articles, videos, podcasts—is a significant part of your marketing, you may well be running a media company. Or at least a media division. And that means you have to start thinking and operating more like a … Continue reading

Are You Running A Practice Or A Business?

A practice depends—deeply—on you. Consulting, delivering services to clients, even writing books and delivering speeches. A business on the other hand, is about much more than your presence. You can use all of the tools of a practice, but add … Continue reading

Resonance

You’re building your tribe. Translating what makes you flesh-and-blood compelling into digital form. Your website. Social media. E-marketing. Think resonance. When you’re on the receiving end you know it—viscerally. The hairs on the back of your neck stand up when … Continue reading