She has raised integrity branding to an art form—by being exquisitely attuned to who she is, the music and costumes she wants to create, how her big idea serves the world and the “little monsters” who are drawn to her.
Ready to channel yourself some Gaga?
Start with this: what lights you up? Not necessarily what clients demand of you or what has made you gobs of dough, but what gets you so jazzed you can’t wait to get to work.
That’s the nugget.
Because being a Gaga is about stoking the fire in your belly. It’s relentlessly focusing on what matters most and stripping away the non-essential.
Once you do that, your personal marketing and branding becomes so much simpler. You sing your tune, not your competitors’. And you will captivate clients who deeply desire the big, bold, bodacious things only you can offer.
Now is not the time to be shy. What were you born to do?