A Rallying Cry To Stir Up Your Tribe
- November 10, 2014
- Posted by: Rochelle
- Category: Audience Building, Marketing + Selling, Personal Brand
“A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.” Seth Godin
Building your tribe is a critical part of success in the modern age.
The best tribes reject the status quo—they crave something more. By engaging their minds AND their hearts, you can win them over to become apostles for your ideas and, well, you.
So how do you stir them up?
Think rallying cry.
Not so much going into battle (notable exception—eradicating disease or danger), but firing up positive, renewable energy for your cause.
Hope is always more powerful than hate and remains your best option to pull your tribe together around a common belief.
Big ideas like “safe water” (water.org) and “uniting girls to save the world” (girlup.org) rally your people into signing on—generating donations, resources or social support.
But rallying cries can also be light and fun (and commercial), like “What happens in Vegas, stays in Vegas.”
Or they can challenge stereotypes like the “Dove Campaign For Real Beauty”.
But don’t think just because your work isn’t marketplace sexy—say financial services or computer networking—that there isn’t a rallying cry for you. “What’s in your wallet” and “Don’t leave home without it ” cut through the clutter.
A potent rallying cry requires knowing exactly what you stand for—what you honor. Capturing it and then just as importantly LIVING it builds an enduring tribe.
What’s your rallying cry?
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