When Brand Meets Style
- July 15, 2013
- Posted by: Rochelle
- Category: Brand + Design, Marketing + Selling, Personal Brand
We have to put ourselves (and our egos) out on the line—regularly—so clients trust that we “get it”. We build empathy and trust. And we learn boatloads doing it.
In my own case, it has made me more effective at dealing with clients’ occasional angst as they step up to a bigger platform. It’s taught me when to be supportive and when to kick some booty.
So yes, I’ve done the photo shoots, hired myself professional hair and make-up and even called in the big style guns (thank you Bert) to help me create the right “look” for my first studio video.
But it wasn’t until Alexandra Suzanne Greenawalt, creator of “Six Figure Style”, reached out to me for an interview that I realized I’d fallen into a rut.
Don’t let this happen to you.
Backstory: In early 2013, I created “Rochelle TV”, a weekly video series on personal branding, I’m pleased with the results so far—I’ve seen steadily growing readership, been reaching a new audience and even landed a couple of new clients. But, in my zeal to create a less formal version of me for this audience, I managed to get stuck in a uniform of V-necked t-shirts. Especially for a branding expert, this is not good.
Besides the on-point style advice from a true pro, my clear take-away is to practice what I preach. To give myself the same access to professional counsel and feedback that I demand for my clients.
Bottom-line: I deserve it. And so do you.
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