Maybe you want to become a 1-name icon in your specialty—Gaga, Adele, Mariah, Whitney (RIP). Or you want to have your big idea take flight and spread. Fast.
How you say it matters.
Tantalize your audience with something they want that only you can deliver. Make it simple, compelling and authentically you.
Top selling business authors (and their editors) understand this. Their titles lean to the aspirational: “The Four Hour Work Week”, “Good to Great” “Linchpin: Are You Indispensable?” and the ageless classic: “How to Win Friends and Influence People”.
That doesn’t mean your name shouldn’t be on the door, especially if your business is personal—consultants, wealth advisors, designers, and of course, lawyers. Just make sure it’s not a tongue-twister. BlessingWhite is excellent. Ziffren, Brittenham, Branca, Fischer, Gilbert-Lurie, Stiffelman, Cook, Johnson, Lande & Wolf was not. Which is probably why they now go by Ziffren Brittenham.
Your name—and your big idea—are assets. Use them wisely.