The Happiest Place On Earth
- November 29, 2010
- Posted by: Rochelle
- Category: Brand + Design
Traipsing Disneyland with 7 and 9 year olds puts you in a whole new frame of mind (thank you Cate and Sam). Living in the moment is critical to fully enjoy the experience. But when replaying it afterwards, it hit me.
The park has all the right elements for a glorious quest.
Good battles evil. You can shoot Zurg’s robots to save the galaxy. Steer your jeep around falling rocks to reach the Holy Grail. Become a Jedi warrior to best Darth Vader. In the end, the good guy (that would be you) always prevails.
You are the hero. Indiana Jones. Buzz Lightyear. Belle. Cinderella. Pick your favorite. For the price of a hat or tiara, you can be someone else for a day. Tired of being good? Try being the bad one instead—evil stepmothers and wicked aliens can tease out the hero in others.
You’re always part of a posse. No one goes to the happiest place on earth alone–you ride with your buds, your family, your tribe. Seeing it through the eyes of others seals the experience and creates an unforgettable memory.
Ultimately, you’re drawn to the Disney experience by how it makes you feel. You can do the same with your brand: discover how you make your best clients feel. And lead with that.
The happiest place on earth anyone?