Your Implied Promise

  • Category: Brand + BrandingPodcast

What’s your implied promise to your market niche, your audience, your clients and buyers?

Jonathan and I field a listener question from our Seth Godin episode  on exactly what your client is paying for.

Listen in here as we address the often less tangible aspects of selling expertise: value-adds, how your brand is linked to trust, the implied promises you’re making and the value of consistency in growing your business (and reputation).