Good Selling (When You Think You Can’t)
You’re trying to figure out how to sell your services or your stuff as everyone grapples with a new reality.
You don’t want to give even the appearance of taking advantage of a situation or seeming desperate because your work has slowed down.
So let me share a great example of selling (yes it’s about laundry, but bear with me). And what makes it even better is that I’d never heard of Tru Earth before my friend sent over their email:
What makes this great?
First, their idea—replacing gallons of laundry detergent with small light-weight strips—is a break-through for those who want to reduce their footprint (or stop lugging those jugs around).
Second, they are sharing their product at a time when keeping things clean and sanitary is of major interest.
Third, they are donating supplies to food banks and shelters, which means you can also feel good about helping others.
And fourth, their transparency made one of their committed customers forward it to me with a personal testimonial. Since my pal happens to be a stickler for products that serve a greater good (she tested this one for two months), I didn’t have to think—I simply clicked, read the description and bought a year’s supply.
Yes, this is about laundry, not authority.
But the principles are exactly the same: start with a great idea, execute it well, serve a distinct population and share with your tribe.