Breaking Into A New Specialty
As you continually develop your craft and your business, there will be opportunities to break into new specialties.
Jonathan and I explore the why’s and how’s of breaking into a new specialty, including the mindset shift that comes along with it:
How to know when you’re ripe for starting a new specialty.
Overcoming the challenges of changing your identity—how you see yourself in your business.
Questions to ask yourself for clues to defining a new specialty direction.
Recognizing when clients are actually pointing the way to a new specialty.
How to tell a connected story to your buyers as you enter a new specialty.