Stealth Marketing

Stealth marketing sounds so sleazy.

It implies your game plan is to fool the buyer, like these unsuspecting gents who thought they were flirting with pretty women.

But what if stealth marketing was based not on deceit, but truth?

Think of it as those—mostly small—things you do to build relationships in your work.

You listen—attentively—when a contact has a problem, regardless of whether it’s personal, professional or outside your area of expertise. You offer up support in whatever form best suits the situation.

You connect like-minded souls thoughtfully and carefully. You do it without creating busywork (or awkwardness), but help forge real, valued connections amongst those in your circles.

You do favors, when and where you can. Mostly, you do them for people who resonate with you, regardless of how likely they are to become clients. (Ever notice how those folks tend to become raving fans and make powerful referrals?)

All of my favorite, most successful clients, colleagues and pals do some variation of those three things. No deceit. No fakery. Just part of their DNA.

Maybe it’s time to put a little stealth in your marketing…

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  • Rochelle
    This is so true in so many ways. I was taught early in my career to always remember to tell the truth at 10 so there is no question what the answer is when asked again at 3.


  • I teach rainmaking through what some call “networking on steroids”. Rule number 1: the primary way to get is to give, perhaps selectively and perhaps not too much, but sincerely and with value. Thanks, as always, for your thoughts.

  • A great followup on last week. My Gotham network mantra: “It’s better to give than receive and what comes around goes around.” I always discuss how you just cannot know from where the next client or project can result. Building relations keep you in mind and sometimes we just do not know the reach, relations or clientele of others with whom we deal (deal broadly applied to just about any interaction).

  • Rochelle

    Great advice from 3 consummate networkers–thank you for adding to the conversation!

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