- September 16, 2013
- Posted by: Rochelle
- Category: Client Relationships, Marketing + Selling
Stealth marketing sounds so sleazy.
It implies your game plan is to fool the buyer, like these unsuspecting gents who thought they were flirting with pretty women.
But what if stealth marketing was based not on deceit, but truth?
Think of it as those—mostly small—things you do to build relationships in your work.
You listen—attentively—when a contact has a problem, regardless of whether it’s personal, professional or outside your area of expertise. You offer up support in whatever form best suits the situation.
You connect like-minded souls thoughtfully and carefully. You do it without creating busywork (or awkwardness), but help forge real, valued connections amongst those in your circles.
You do favors, when and where you can. Mostly, you do them for people who resonate with you, regardless of how likely they are to become clients. (Ever notice how those folks tend to become raving fans and make powerful referrals?)
All of my favorite, most successful clients, colleagues and pals do some variation of those three things. No deceit. No fakery. Just part of their DNA.
Maybe it’s time to put a little stealth in your marketing…
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