And like great art (and artists), it’s rarely the first effort that winds up as masterpiece.
So the trick is—to start.
Yes, have a clear point of view. And yes, know exactly who you’re writing or speaking for.
In the beginning, it may feel odd. Is anyone really listening? (My first blog post in 2009 got all of 10 reads).
Instead, let that inspire you to take some risks. To entice your best audience to come on over and give you a look-see. Like Jeff McKay, the marketing consultant who wrote about big-firm lessons from the installation of a new Pope. Mixing religion and business? Gutsy (and successful for his best audience).
Sometime the big risk isn’t controversy, but simply opening your mouth to share deeply-felt opinions. Like the banking consultant who started a LinkedIn posting program and found himself with 13 new industry and media connections on Day 1 alone.
If you struggle with owning your own deliciously wonderful self, try channeling yourself some Erika Lyremark over at Daily Whip. How’s that for using your story to connect to your audience?
Just remember, even Adele had to start somewhere.
Go ahead. Start warming up your vocal cords.
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