Courting The Big Kahuna
- May 21, 2012
- Posted by: Rochelle
- Category: Client Relationships, Marketing + Selling
No matter what your expertise and boldest dreams, there is someone (hopefully several someones) you look up to–your big kahuna. A star in your world for whom you’d happily give up chocolate for life if it meant you could chat once in awhile. An endorsement from them would be mind-blowing.
Most of us fall into one of two camps. We read or watch them from afar, not quite confident enough to do more. Or, we are overly presumptuous and manage to tick them off by requests we have not earned the right to ask.
How about another approach?
I challenge you to make a list of all the big kahunas who could rock your world. This is not the time to think small.
Once you have conjured up some amazing talent, you can narrow the list. Who most excites you? Or scares you (in a good way)? Pick your top three and go to work. Google them, check out their websites, social media profiles and articles by and about them.
Don’t stop until you really understand what makes them tick—their point of view, their favorite causes, hobbies, what makes their heart beat faster.
Who speaks to you best?
Without becoming a stalker, devise a plan to reach them. Engage them on Twitter, send them an email (don’t forget snail mail), go hear them speak. The key is not to ask for anything, but to give. To engage. To create a small spark that may lead to something more.
Give of yourself because you can and because you want to. Even big kahunas like gifts.
Who is your big kahuna?