But I’m gonna ask it anyway. Can we talk about your photo?
No matter how brilliant you are, how riveting your work, your photo matters and it deserves more than a passing glance.
Last week I coordinated a photo shoot for a client who had to pretty much be dragged—kicking and screaming—to the session. The result? Mr. hate-to-get-his-photo taken has not one fabulous shot, but a half-dozen to populate his new book jacket, social media profiles and websites (for tips see “Are You Ready For Your Close-Up”)
But sometimes, it isn’t the photo shoot that’s most intimidating. It’s the idea of putting yourself front and center, most especially on your website. You’re thinking “doesn’t my work speak for itself?”
Take the PR consultant whose passion is getting visibility for her clients. Yet her own website had a tiny photo (beautifully shot, but hidden on the least-trafficked page) and a very forgettable description of her considerable talents and client results. Once she embraced the fact that her best clients adore her personality (and it was OK to share it), she became the whirling dervish her clients admire—this time on her own behalf.
She re-shot her photos—which energized her to change up her copy and revamp her website to reflect her newly focused niche. Ironically (?), as she gave final approval to her webmaster, she got four—count ‘em four—new business requests the same day.
I’m not saying it’s a slam-dunk to make your photos reflect the real you and what you deliver best. Just that it’s necessary.
How are yours looking?
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