A Swipe Of Lipstick
- March 3, 2014
- Posted by: Rochelle
- Category: Brand + Design, Marketing + Selling, Personal Brand
It was a casual Saturday and I was wearing one of my go-to errand outfits. The only thing I’d done differently was to grab a tube of hot pink lipstick.
All day long I raked in the compliments. Seriously? Over a swipe of new lipstick?
That lipstick was a lift: a small and inexpensive—yet highly visible—refresh.
And isn’t that exactly what our brands—personal and otherwise—need from time to time?
Here are a few signs you may be ready for an update:
You made the last real change (blog posts don’t count) to your website over a year ago.
You’ve had the same logo, font and web images—including photos of you–for more than three years (if it’s been more than five, you may need more than lipstick).
Even you have to stifle a yawn when you look at your marketing materials.
Here’s the thing: if the look of your brand—your business—starts getting stale, so will you.
Few of us can afford to blend in with the woodwork—we need to review (and perhaps rethink) our business, our revenue model, our sales and marketing strategies at least yearly.
While there are times when nothing short of a total overhaul will do, the time may just be ripe for a new shade of lipstick.
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