Susan Cain covers this waterfront in “Quiet: The Power of Introverts in a World That Can’t Stop Talking.”
If you’re not sure where you are on the scale (and can live without scientific validity), try her Quiet Quiz.
Bottom line: introversion is highly underrated.
In my practice, the most successful clients—consultants, authors and artists—are often introverts at heart. Their unique value—and their best content—comes from deep study, focused creation or both. Their introversion is the very thing that allows them the space to create work that matters.
And work that sells.
Putting themselves in the limelight in the right doses.
Situational extroverts can be wildly successful. They have the introversion needed to create deep and meaningful content, but push themselves (often to their unexpected delight) to take the stage to share their wisdom, wit and art.
Stand-up comics and musicians who write their own material are classic situational extroverts. But there is also the author who has done deep, original research and takes to the lecture circuit to spread the word. Or the expert who plays media commentator when hot stories break.
Got a big, well-executed idea? Maybe—just maybe—a little push on the extroversion button will get you a bigger audience.
Think. Speak. Repeat.