Apparently, professionals are no exception. Last week, I received more than a few requests to react to on-line personal marketing. From those just dipping a toe into social media to sophisticated pros looking for a fresh perspective.
Some of what came across my virtual desk:
A self-proclaimed social media consultant. Unfortunately, she had a Twitter following of five and a sum total of three posts, all political rants. Her Facebook page gave the same impression.
Or the advisor whose LinkedIn profile showcases an entirely different business model than the one outlined on his website. How likely is it that potential clients will bother to inquire about the discrepancy rather than just move on?
And then there was the consultant/author who sprinkled his Facebook page with salty language and religious ramblings. The kicker? Mean-spirited comments about clients.
Would you hire any of these people?
Are you any of these people?
Before you answer, take a good look at your social media platforms and what they say about you. Are you sending your core (brand) promise consistently?
If not, it may just be time for some Spring cleaning.