Wondering Why Your Guest Article Submissions Are Going Into A Black Hole?
- July 16, 2021
- Posted by: Rochelle
- Category: Marketing + Selling
Have you ever wondered why some of your guest article submissions went into a black hole?
Sure, I could tell you some stories, but let’s go with some data.
Content marketer Influence & Co surveyed 153 editors to find out more about the types of content they were interested in.
But what caught my eye was why they typically reject contributed content. The #1 reason (48%)? It was promotional.
Frankly, that’s an easy fix and typically not the problem with true authority-building contributors.
But their #2 reason (20%) might give you pause: the piece contained “unoriginal insights”.
Let that sink in for a sec. The #2 reason content is declined is because the insights were not deemed original.
There’s a fix for this too, but it’s not quite as simple as removing a few promotional statements.
It requires thought leadership, which means positioning your insights in a way that adds to the conversation vs. simply repeating what’s already out there.
It’s harder than tossing off a quick piece, but essential if you want your point of view to get an airing…
p.s. Like what you see here? Head on up to that orange bar to sign up pronto and I’ll deliver my insights directly to your in-box.