When The Competition Is Perfection
- December 10, 2012
- Posted by: Rochelle
- Category: Brand + Design
Think about it.
How many times have you sweated out a proposal or a pitch? Not because you didn’t know what to do, but because you were trying to outthink your competitor.
Who is on their team? What’s their relationship to the client? What process will they recommend? How will they price the deal?
In your zeal to win the work, you focus on your competition. You may obsess about your pitch, seizing on spots where you feel vulnerable. You may even downplay your strengths as you seek to counter the opposition.
But what if the competition—the real competition—is perfection?
Not perfection as in my stuff is never good enough to release. Perfection as in how can I come as close to my ideal as possible?
The pole vaulter’s mantra is about perfecting his form so he can vault higher each time. The designer has an inner vision that she wants to bring to life, finding the perfect balance of form, function and price. The writer searches for the perfect metaphor to make a point that will move hearts and change minds.
Reaching for perfection—even while we know it’s unattainable—is what makes for greatness.
You get to decide where to set the bar. Will it be back in the pack or up in the stars?