Visiting The Dark Side
- July 9, 2011
- Posted by: Rochelle
- Category: Brand + Design
Synopsis: A The News of The World tabloid reporter hacked into the cell phone of a 13-year old murder victim, after she disappeared, but before she was found. When this came to light last week, Britons were outraged, demanding action. Illegal payments to police officials were uncovered and a former editor has been arrested. Another Murdoch mega-deal was in jeopardy over the scandal.
The family’s reaction? Shutter the paper, send 200 employees packing and yet keep the editor who was at the helm during the hacking incident.
When boundaries are breeched, you step up, apologize, and make it as right as you can. You figure out what went wrong and make sure it doesn’t happen again. What don’t you do? Fire the crew and keep the captain.
You probably don’t deal in scandal and muck-raking. But you will be presented with opportunities to sacrifice your hard-won brand. To take on a dicey client. To hire a rep with dubious sales tactics. To cut corners here, to close a big deal over there.
Resist. It’s the dark side calling.