Tag Archives: values

Your Underdog Story

We consultants love to tell our war stories: the transformation of clients, the before-to-after that wouldn’t have happened without our, ahem, brilliant intervention. There’s an important place for those of course—like on your testimonials or services page. But you also … Continue reading

Personal Brand Ethics: Building Trust And Connections

One of my great joys is midwifing my clients’ greatest work out into the world. Each of them serves their audience in a unique way, building connections, amassing a tribe around a shared central theme. They are making a living … Continue reading

The Virtues Of Sharing (Southern-Style)

What happens when a Yankee and a Texan marry? Well in my own case, I inherited a bunch of southern family. I’ve learned to say “y’all” and “bless her heart”. The family tree includes Crutch and Buck, Bubba (seriously), Uncle … Continue reading

Saying Good-bye To A Client

Sometimes, it’s just time to say good-bye. When—and how—to do it right. 000000

Ridiculously Reliable

What are you willing to be ridiculously reliable for? 000000

A Little R-E-S-P-E-C-T

Sometimes, it really is all about respect. Case in point: NBC missed the cultural significance of observing a 9/11 moment of silence in favor of a Kardashian yakking about cosmetic surgery. Viewers (and non-viewers) for whom 9/11 marks a special … Continue reading

“Honey, I’m Your Cook, Not Your Doctor”

The dust-up between Southern cooking maven Paula Deen and bad boy chef Anthony Bourdain boils down to this: what is your core brand promise? In announcing her Type 2 diabetes, Paula had two ways to go: she could say “Honey, … Continue reading

Teaching Thanks*

It’s the week of (American) Thanksgiving. Soon we’ll be eating turkey, watching football and arguing politics with our nearest and dearest. And hopefully we’ll stop and give thanks for all that we have. I’d like to suggest a special addition … Continue reading

Visiting The Dark Side

Rupert Murdoch brings us the latest example of what happens when you ignore the dark side of your brand. Synopsis: A The News of The World tabloid reporter hacked into the cell phone of a 13-year old murder victim, after … Continue reading

Truth Seeking. Truth Telling.

I attended a delightful dinner party co-hosted by a highly experienced consumer market researcher. Listening to him was a mini master class in truth seeking and truth telling. No shrinking violet, Bob built his reputation on listening to everyday consumers … Continue reading