Proposals: the bane of your existence or an opportunity to differentiate yourself and close the deal?
Obviously Jonathan and I believe the latter and so we devoted this latest episode to writing proposals that synch with your sales interviews for an easy “yes”.
When it makes sense to write a proposal and when to take a pass.
The role of the sales interview in writing your proposal.
How to capture the essence of the outcomes you’ll deliver in non-jargon (and avoid weasel words).
Enticing your clients to actually read your proposal and learning to anchor high with the value you’re delivering.
Adopting the posture of an expert and carrying it through in your proposal.