The Perfect Introduction

There’s something about being THE _________ (fill in the blank) in your ideal audience’s mind that is instantly memorable.

It’s like when your friends introduce you. Chances are they’ll say something that conjures up a THE—as in: he’s THE guy who collects bourbons or she’s THE one who spent six years in Spain.

Friends—just like the audience for your authority—tend to think in terms of what’s most intriguing about you as it relates to their circle, their needs, their interests.

So when it comes to your professional introductions, think hard about what you want to come right after “THE”.

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