Positioning + Pricing

  • Category: PodcastPositioning

How you position yourself and your business directly impacts how you price your services and—ultimately—how profitable you become.

The key is to differentiate yourself from the competition so that price isn’t the only distinction your clients see.

Join us here as we describe how positioning affects your leverage, how big corporate clients choose between different prices, the courage required to stay with premium pricing and how to sell access (vs. execution) to your expertise.