More on vanity metrics
- October 20, 2019
- Category: Running Your Business
I got more than a couple of questions on vanity metrics yesterday.
Here’s how I bottom-line the difference between vanity metrics and those that truly matter: if they directly impact the growth and influence of your business, they are NOT vanity metrics.
Number of Twitter followers
How many people are in the workshop you’re teaching
Making the NY Times bestseller list
Number of likes on your LinkedIn article
Being featured in a mainstream media outlet unrelated to your expertise
Book sales (if they’re winning you $10,000 speeches or $50,000 consulting gigs, who cares how many copies you sell?)
“Celebrity” endorsements (if Malcom Gladwell writes you a blurb will it REALLY drive revenue?)
Getting a social media shout-out from an “influencer” in your space
Requests to speak at “summits” others have arranged, especially pay-to-play
DEFINITELY NOT VANITY
Number of sweet-spot email subscribers
Being invited to speak at an industry conference
Proposal requests from ideal clients
Key influencers in your space engaging with you on social media and/or IRL
Being a show guest on a well-respected video or podcast series
Winning a byline in a favored publication of your sweet-spot audience
Revenue, revenue growth and profit
It’s not that getting some “vanity” wins doesn’t feel good and provide validation—it does.
You just don’t want to spend all your time chasing after them.