Matching Vision With Action

There is a thing that helps push experts into authority territory: matching your vision with your actions.

It sounds simple—because it is.

The devil is in the details.

You’re probably doing some combination of research, content development (writing, speaking) and building relationships/alliances to put your authority out into the world.

The key is to put each of those in direct service to your vision.

Not going down rabbit holes (or at least coming out of them hippety hop), not trying to build out five competing concepts or wasting your time going after vanity alliances.

Think simple, consistent, small(ish) actions that serve as savvy stepping stones to what you most want to create.

Keep your vision big and your focus tight.