Expressing Your Brand
One of the challenges after you’ve locked and loaded your brand strategy is how to—tactically—express it.
So this week on TBOA, Jonathan and I explore using stories, actions and visuals to make your work come alive for your clients:
Getting clear on the experiences and stories that have defined your life and your work (including an exercise to try on your own).
Why you want to suspend judgment around your experiences and instead look for the connecting threads that your clients will value.
Turning your experiences into powerful stories that align with your brand.
Specific actions that allow you to go deeper with clients and prospects and (not coincidentally) sell more great-fit work.
Using strategic graphic design to help translate your brand strategy into visuals (and how to choose a designer that is a good fit for you).
Creating alignment between the experience of working with you and your stories, actions and visuals.
Choosing powerful images that support your message.
Listen in here. And if you love it, share it!