Craig’s Story

“Craig” is absolutely an authority in his specialty. He’s written two books, has his articles regularly published in three well-known media outlets and he also blogs for his business.

A couple of months ago, he decided to write on a topic near to his heart that is even more specialized than what he is known for. This new content is directed to a markedly smaller audience and yet one that has a powerful hunger to learn and practice.

He’s had terrific traction from a new series of daily emails, including two unsolicited speaking requests. (In case you’re thinking that’s because he has a huge list, he segregated his writing on the new topic and started from scratch—he still has under 100 subscribers.)

And now, just before the 3^rd month of his experiment closes, he’s been approached by a newly launching (funded) portal designed for EXACTLY his ideal audience.

Amazing right? But it isn’t magic.

Yes, he had a great idea at the right time. One that ties to a deep emotional need as well as Craig’s unique brand of genius.

And those are clearly required to see such fast results.

But he also started with a clear strategy and a set of tactics that he followed relentlessly. He’s laser-focused on his audience and sticks ruthlessly to his theme.

Even when presented with numerous temptations to stray (and more than a few outspoken voices poo-poo’ing his idea).

He stayed with it—and now he has the luxury to consider new tactics that weren’t options when he started.

The lesson here is this: you can’t afford to get derailed from your strategy before it has a chance to work for you.

You just might be surprised where it takes yo​u.