Building Trust In Trying Times

  • Category: ClientsPodcastSelling

When Jonathan and I saw a post on the Trust Matters blog about maintaining focus and building trust during the current situation, we knew we had to have Charles Green back on the show.

He didn’t disappoint: the author of The Trusted Advisor talked about why all of us are feeling more emotional right now and how acknowledging that (and leaning into it) can help you build intimacy with your clients.

Join us here as Charlie shows us how to make generous offers (including risky gifts), the “right” way to sell right now and why leading from our highest selves is still our best investment.