Ask Us Anything

  • Category: PodcastPositioningRunning Your Business

Can you believe we’re at episode #150 for The Business of Authority?

Jonathan and I decided to celebrate our third anniversary with an “ask us anything” theme where we played your pre-recorded questions and answered them in our own inimitable way.

What kind of pricing model would you recommend to a consulting agency that has traditionally relied on a retainer model?

How do you think international business and economics can and should impact pricing? I’ve seen agencies price certain fixed cost products lower in certain countries to make them more accessible.

How should small businesses consider reorienting their offerings within the current economic situation? Is now the time to be moving toward industries that are profitable or focusing on industries with high value problems to solve?

Do you have any specific tactics or strategies to get customers on the phone and ask them questions that will help you get insight into the problems they’re experiencing so you can better position and market yourself?

What are your thoughts on vertical vs. horizontal positioning and what sort of marketing would you do with either one of them?​

Listen to the episode here.