Ask Us Anything

  • Category: PodcastPositioningRunning Your Business

Jonathan and I received way more questions for episode 150 then we could answer in a single episode, so we decided to tackle a few more this week:

How to create memorable digital content and leads that build a pipeline of future clients/customers.

What role does social capital play on the road to authority?

Positioning yourself to value price engagements when your projects don’t have an end date—and you’re currently charging hourly or by retainer.

How to apply positioning in the context of music and musicians—is this process different when dealing with an “esoteric” specialty?

What do you see ahead for The Business of Authority as you hit 250 episodes in 2022?

Listen to the episode here.