- August 5, 2013
- Posted by: Rochelle
- Category: Audience Building, Big Idea, Brand + Design, Marketing + Selling
“Sharknado” has landed. Originally a SyFy Channel “B” movie, it flashed to instant cult status, crossing over to sell out big-city movie theatres last weekend.
Cable hosts did parodies. The National Weather Service advised on sharknado readiness. “We survived the #Sharknado!” the Red Cross of Oklahoma tweeted.Welcome to instant cult sensation.
While there is no magic formula (sorry, there just isn’t) to create your version of a cult classic, there are some things you can do to improve your chances. The producers of “Sharknado” did every single one.
And so can you.
Appeal to your core tribe. The creatives behind “Sharknado” are horror genre specialists: think vampire zombies, coeds and Halloween. Partnering with SyFy made exquisite sense, right down to the B movie effects beloved by both audiences.
Choose your timing thoughtfully. As any film or television exec will tell you, timing matters. Scheduling “Sharknado” just as Shark Week normally starts trending on social media was pitch-perfect.
Stay true to your brand. The filmmakers were very clear they were making absurdity and never tried to treat it like high art. They kept tongues firmly in cheek—changing not a whit for their newly expanded audience.
Ride the wave. The “Sharknado” creators probably had a very different plan for their next project. But they shelved it and instead ran a Twitter contest to name the sequel. Get ready for next year’s “Sharkalanche”.
Absurd though it may be, “Sharknado” perfectly fits the brand of its creators and may well have the legs to go beyond a one-hit-wonder.
If only we could all say the same about our next project…
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